Paid Ads Specialist

We’re seeking an experienced Paid Ads Specialist to lead our paid advertising efforts across multiple platforms. The ideal candidate will have a proven track record of designing, implementing, and managing successful campaigns, analyzing performance data, and collaborating with cross-functional teams.

Core Tasks

Design, implement, and manage paid advertising campaigns across various platforms
Work with SEO team for keyword and audience research to guide campaign strategies
Monitor budget allocation and performance of all paid ad campaigns
Analyze campaign performance data to identify trends and insights
Provide basic reporting on campaign performance as needed
Collaborate with design team for assets to leverage and A/B test in campaigns
Perform other marketing-related tasks as needed

Must-Have

3+ years managing paid ads campaigns on Meta
Intermediate – advanced exp in Google Sheets / Excel for basic campaign reporting
Familiarity with ad targeting and segmentation techniques
Strong written and verbal English communication skills
Ability to work EST

Nice-to-Have

Certifications in Meta Ads and / or Google Ads
Creative skills in ad copywriting and basic design principles
Familiarity with Gmail and Slack for internal comms