Paid Ads Specialist
- Fulltime
- Remote
- USD Compensation
We’re seeking an experienced Paid Ads Specialist to lead our paid advertising efforts across multiple platforms. The ideal candidate will have a proven track record of designing, implementing, and managing successful campaigns, analyzing performance data, and collaborating with cross-functional teams.
Core Tasks
- Design, implement, and manage paid advertising campaigns across various platforms
- Work with SEO team for keyword and audience research to guide campaign strategies
- Monitor budget allocation and performance of all paid ad campaigns
- Analyze campaign performance data to identify trends and insights
- Provide basic reporting on campaign performance as needed
- Collaborate with design team for assets to leverage and A/B test in campaigns
- Perform other marketing-related tasks as needed
Must-Have
- 3+ years managing paid ads campaigns on Meta
- Intermediate – advanced exp in Google Sheets / Excel for basic campaign reporting
- Familiarity with ad targeting and segmentation techniques
- Strong written and verbal English communication skills
- Ability to work EST
Nice-to-Have
- Certifications in Meta Ads and / or Google Ads
- Creative skills in ad copywriting and basic design principles
- Familiarity with Gmail and Slack for internal comms