While graphic designers focus on creating visuals, brand designers go a step further — they define and shape how a brand is visually represented across all touchpoints. From logos and color palettes to brand guidelines and identity systems, a brand designer job description must highlight both creative and strategic skills.
In this post, you’ll find:
- A general brand designer job description template for 2025.
- Variations for entry-level, mid-level, and senior brand designers.
- Insights into the difference between a brand designer and a graphic designer.
Brand Designer Job Description Template (2025)
Job Title: Brand Designer
Reports To: Creative Director / Head of Brand
Job Type: Full-time / Contract
Job Summary:
We are seeking a highly creative and strategic Brand Designer to develop and maintain our brand’s visual identity. The role involves creating design systems, visual assets, and brand guidelines that ensure consistency across all platforms.
Key Responsibilities:
- Develop and evolve brand identity systems (logos, typography, colors, imagery).
- Create brand guidelines to ensure consistency across digital and print channels.
- Collaborate with marketing, product, and leadership teams to align visual direction with brand strategy.
- Conduct competitor research and apply industry trends to strengthen brand presence.
- Produce visual assets for campaigns, events, and product launches.
Qualifications & Skills:
- Bachelor’s degree in Graphic Design, Visual Communication, or related field.
- Strong portfolio showcasing branding and identity projects.
- Proficiency in Adobe Creative Suite, Figma, and other brand tools.
- Excellent sense of typography, layout, and color theory.
- Ability to balance creativity with strategic brand thinking.
Senior Brand Designer Job Description
Job Summary:
A Senior Brand Designer leads the development of brand identity systems, oversees junior designers, and ensures that all visual communications reflect the company’s vision.
Key Responsibilities:
- Lead the creation and evolution of brand identity systems.
- Mentor and guide junior and mid-level brand designers.
- Partner with marketing and executive teams to shape brand strategy.
- Ensure design consistency across campaigns, digital experiences, and product launches.
Skills & Requirements:
- 5+ years of brand or graphic design experience, with a strong branding portfolio.
- Leadership and team management skills.
- Deep understanding of brand strategy and positioning.
- Expertise in Adobe Creative Suite, Figma, and other professional tools.
Mid-Level Brand Designer Job Description
Job Summary:
A Mid-Level Brand Designer balances execution and strategy, working independently on branding projects while supporting senior designers.
Key Responsibilities:
- Translate brand strategy into compelling design assets.
- Collaborate across teams to apply brand guidelines to marketing and digital materials.
- Contribute to brand development workshops and creative brainstorming sessions.
- Support senior brand designers in large-scale campaigns.
Skills & Requirements:
- 2–4 years of experience in brand or visual design.
- Strong portfolio demonstrating branding projects.
- Proficiency in design software and understanding of brand systems.
- Ability to manage projects independently while taking direction from senior team members.
Entry-Level Brand Designer Job Description
Job Summary:
An Entry-Level Brand Designer supports the design team in creating brand assets, maintaining brand guidelines, and learning how to apply branding principles in real-world projects.
Key Responsibilities:
- Assist with creating logos, icons, and branded visuals.
- Prepare and update brand templates and guidelines.
- Support marketing campaigns with brand-aligned graphics.
- Conduct research on competitor branding and design trends.
Skills & Requirements:
- Bachelor’s degree in design (or portfolio demonstrating branding work).
- Familiarity with Adobe Creative Suite or Figma.
- Strong attention to detail and willingness to learn.
- Creative thinking with an interest in brand strategy.
What is the Difference Between a Graphic Designer and a Brand Designer?
While a graphic designer focuses on creating visual content (social media graphics, ads, websites), a brand designer works on the bigger picture — shaping the entire brand identity system. Brand designers are more strategy-focused, ensuring consistency across all platforms.
What Are the Duties of a Brand Designer?
- Developing brand identity systems (logos, color palettes, typography).
- Creating and maintaining brand guidelines.
- Designing visual assets for campaigns, digital platforms, and print.
- Aligning design work with overall brand strategy.
- Collaborating with cross-functional teams.
Can a Graphic Designer Be a Brand Designer?
Yes. Many graphic designers transition into brand design roles by gaining experience in brand identity projects, learning strategic branding principles, and building a portfolio that shows more than just visuals — it demonstrates brand storytelling and consistency.
FAQs About Brand Designer Job Descriptions
1. What skills are most important for a brand designer?
Brand designers need strong design fundamentals (typography, color, layout), proficiency in design software, strategic thinking, and the ability to create and maintain brand identity systems.
2. How does a senior brand designer differ from an entry-level brand designer?
A senior brand designer leads brand strategy and mentors others, while an entry-level brand designer supports the team by creating assets and learning brand design principles.
3. What is a mid-level brand designer responsible for?
A mid-level brand designer executes brand design projects independently while collaborating on strategy with senior team members. They bridge the gap between execution and leadership.
