SEO Specialist

We are seeking an experienced SEO Specialist to enhance our website traffic and search rankings. In this role, you will be responsible for conducting in-depth keyword research, producing optimized content, and analyzing site performance to implement strategies that drive results. The ideal candidate should be proficient with tools like SemRush and AHrefs, and demonstrate a strong understanding of both on-page and off-page SEO tactics.

Core Tasks

  • Conduct thorough keyword research to identify opportunities for driving site traffic
  • Produce engaging, optimized blog content/ web copy that aligns with SEO best practices
  • Analyze website performance and implement strategies to improve search rankings
  • Work closely with the marketing team to enhance impact with SEO-driven insights
  • Track, report, and optimize SEO strategies using key metrics
  • Research competitor sites and top industry voices to build a bank of blog topics
  • Develop role-related SOPs and perform other marketing-related tasks as needed

Must Haves

  • 4/5+ years of experience with SEO, keyword research, and content optimization
  • Expertise in SEO tools such as SemRush, AHrefs, and other industry-standard platforms
  • Strong understanding of on-page and off-page SEO strategies
  • Ability to analyze data, track performance metrics, and make necessary adjustments
  • Excellent written and verbal communication skills
  • Demonstrated ability to craft content that is both SEO-optimized and engaging
  • Ability to work EST

Nice to Have

  • Familiarity with social media strategies and how they align with SEO goals
  • Understanding of link-building strategies