Email + SMS Strategist

About the Role

The Email + SMS Strategist will be an important member of the Email + SMS team. This position will assist in managing client relationships and outline/implement the strategy, oversee reporting, and builds across client email and SMS channels.

This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand’s marketing mix. Working side by side with the design team and copy team, the main objective of this role is to help improve and optimize customer life cycles and help our clients grow profitably.

Core Tasks

  • Assist  the primary POC and relationship manager for assigned client accounts
  • Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment
  • Ability to assist with logic for email + SMS campaigns and automation
  • Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc
  • Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
  • Work closely with the creative team to identify trends, share learnings, and recommend new strategies
  • Assist with project coordination for new email triggers, transactional emails, and special projects
  • Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs

Must Haves:

  • Preference for Bachelor’s degree
  • At least two years of experience in email marketing
  • At least one year of experience managing Email + SMS accounts and providing strategy
  • Hands-on experience with Klaviyo / Postscript / Attentive
  • Experience segmenting email and SMS lists
  • Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
  • Excellent communication and analytical skills
  • Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
  • Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment
  • Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams
  • Ability to work PST

Nice to Haves:

  • Client relationship management experience
  • 1-2 years+ working in a marketing capacity for a D2C ecommerce brand
  • 1-2 years+ working in an ecommerce related role in an agency setting