Creative Director
- Fulltime
- Remote
- USD Compensation
About the Role
The Creative Director is a key contributor within our organization, reporting directly to the CEO.
This role actively contributes to shaping the visual identity and creative direction of our products
with a focus on Amazon.
Additionally, the Creative Director provides valuable design support to the Product Development
Department, influencing the branding and visual aspects of products prior to manufacturing.
Core Tasks
- Develop and implement creative strategies that are integrated with marketing and sales
objectives with a strong focus on CRO - Oversee the production of content that encompasses graphics, videos, and other
multimedia elements, ensuring all content supports marketing campaigns and initiatives - Copywriting: Execute and / or oversee all copywriting and creative direction
- Brand Consistency: Ensure consistency in brand messaging and visual elements across
all channels and product listings to strengthen brand recognition - Market Research: Stay updated on industry trends, competitor activities, and Amazon
algorithms to optimize content for search, discoverability, and conversion - Collaboration: Work closely with cross-functional teams, including Product Development,
Brand Management, Launches, and other relevant departments, to align creative
strategies with overall business goals - Oversee and manage all print and digital assets
- A/B Testing/Polls: Conduct A/B testing/polls on various creatives to optimize content
performance and conversion rates. - Compliance: Stay informed about and adhere to Amazon’s policies and guidelines for
product listings and creative content. - LMA: Lead, manage, and hold accountable designers and freelancers
- Improved Conversion Rates: Develop and implement strategies that lead to a
measurable increase in clickthrough rates, and improved conversion rates on Amazon
product listings - Enhanced Brand Presence: Elevate the brand image on Amazon through consistent and
visually appealing product representations, fostering increased brand recognition among
online shoppers - Successful Product Branding: Contribute to the successful branding and visual
representation of products in collaboration with the Product Development team, ensuring
that the brand maintains a distinctive and memorable identity - Leadership in Creative Direction: Take a leadership role in steering the creative direction
for the brand on Amazon, setting industry standards for compelling and innovative
product presentations - Project Management: Ensuring all projects are properly planned and deadlines are
strictly adhered to
Must Haves:
- Minimum 5 years of experience in graphic design
- Minimum 3 years of experience as a manager of a creative / graphic design team,
preferably in e-commerce or retail - Proficiency in graphic design tools (e.g., Adobe Creative Suite)
- Strong written communication skills
- Understanding of e-commerce and Amazon platform dynamics
- Familiarity with Amazon Seller Central and its functionalities
- Experience in managing people, and demonstrating effective leadership in a creative
context - Proficient in managing design schedules, ensuring timely delivery of assets
- Ability to think creatively and strategically to produce innovative and effective content
- Ability to adapt to changes in Amazon algorithms and policies
- Ability to work EST