Amazon PPC Analyst

About the Role

As the Amazon PPC Analyst, you’ll lead the successful launch and optimization of Pay-Per-Click (PPC) advertising campaigns on the Amazon platform. Collaborating closely with internal teams and external partners, you’ll provide keyword research to craft and execute comprehensive launch strategies aimed at driving traffic, enhancing sales, and maximizing ROI for our products.

Core Tasks

Lead product launches and promotional campaigns to improve keyword rankings and visibility, thus influencing market presence and sales
Develop and implement PPC campaigns on Amazon, ensuring optimal performance
Conduct thorough keyword research and competitive analysis to shape strategy, based on a deep understanding of market dynamics and competitor actions
Manage daily budgets across multiple brands to maximize return on investment, focusing on cost-effective ad spending
Regularly engage with the team to align PPC activities with company goals, promoting strategic coherence and collaborative planning
Use data analytics to continually refine campaigns, aiming for increased visibility and sales, and adjust strategies based on performance metrics
Stay updated on platform changes and PPC trends to maintain a strategic advantage
Develop A/B testing processes to identify effective ad content and keywords, employing data-driven insights for continuous campaign optimization
Assist in managing the catalog and listings, address advertising and listing issues, and communicate with Amazon to resolve problems
Generate comprehensive reports on campaign performance for internal review
Proactively explore new opportunities within Amazon to broaden brand reach/ impact
Ensure adherence to legal and regulatory standards in Amazon sales and advertising.

Must Haves

Minimum 3 years of experience in managing Amazon PPC campaigns
Background with automotive vertical (or similar)
Experience running PPC campaigns for the automotive parts vertical
Demonstrated history of sales growth and conversion optimization
Proficiency in Helium10, JungleScout, and Amazon Seller Central
Strong analytical skills for making data-informed decisions
Excellent communication abilities, with experience collaborating across departments
Adaptability to thrive in a dynamic and evolving e-commerce environment
Detail-oriented with a focus on delivering high-quality results within tight deadlines
Ability to work EST