Amazon Launch Manager (PPC)

About the Role

As the Amazon Launch Manager (PPC), you’ll lead the successful launch and optimization of
Pay-Per-Click (PPC) advertising campaigns on the Amazon platform. Collaborating closely with
internal teams and external partners, you’ll craft and execute comprehensive launch strategies
aimed at driving traffic, enhancing sales, and maximizing ROI for our products.
In this position, your PPC expertise will be instrumental in elevating our brands, increasing
sales, enhancing visibility, and solidifying our digital presence on Amazon.

Core Tasks:

Lead product launches and promotional campaigns to improve keyword rankings and
visibility, thus influencing market presence and sales
Develop and implement PPC campaigns on Amazon Seller Central, ensuring optimal
performance from the outset
Conduct thorough keyword research and competitive analysis to shape strategy, based
on a deep understanding of market dynamics and competitor actions
Manage daily budgets across multiple brands to maximize return on investment,
focusing on cost-effective ad spending
Align PPC strategies with the Senior Brand Manager to achieve brand objectives and
adapt to market changes, integrating PPC campaigns with wider marketing initiatives
Regularly engage with the Senior Brand Manager to align PPC activities with company
goals, promoting strategic coherence and collaborative planning
Use data analytics to continually refine campaigns, aiming for increased visibility and
sales, and adjust strategies based on performance metrics
Stay updated on Amazon platform changes and PPC trends to maintain a strategic
advantage
Develop A/B testing processes to identify effective ad content and keywords, employing
data-driven insights for continuous campaign optimization
Assist in managing the catalog and listings, address advertising and listing issues, and
communicate with Amazon to resolve problems
Generate comprehensive reports on campaign performance for internal review, enabling
data-backed strategic decisions
Proactively explore new opportunities within Amazon to broaden brand reach and
impact, leveraging the latest tools and strategies
Ensure adherence to legal and regulatory standards in Amazon sales and advertising to
mitigate legal risks

Must Haves

Minimum 3 years of experience in managing Amazon PPC campaigns, with a
demonstrated history of sales growth and conversion optimization
Proficiency in Helium10, Data Dive, Scale Insights, and Amazon Seller Central
Strong analytical skills for making data-informed decisions
Excellent communication abilities, with experience leading teams and collaborating
across departments
Adaptability to thrive in a dynamic and evolving e-commerce environment
Detail-oriented approach with a focus on delivering high-quality results within tight
deadlines
Ability to work EST